Aug. 1, 2012

BERKELEY -

The countdown continues to the start of the 2012 season as Cal football is set to return to newly-renovated California Memorial Stadium on Sept. 1, and fans of all ages will want to be there when it happens. Single-game tickets for the 2012 campaign are now on sale, with family-friendly pricing starting at just $25 for youth/seniors for most games. Fans are encouraged to order single game tickets online by clicking here.

The 2012 home schedule features a number of promotional events, including a ribbon-cutting ceremony on Sept. 1 versus Nevada, Homecoming Weekend, stadium rededication ceremony, the annual Joe Roth Memorial Game on Oct. 6 against UCLA, the 30th anniversary of The Play and 115th Big Game against Stanford on Oct. 20, a unique Friday night contest with Washington on Nov. 2, and the highly-anticipated rematch with Rose Bowl champion Oregon on Nov. 10 on Senior Day to close out the home season.

Buy Early - Dynamic Pricing
New this year, Cal has partnered with Qcue to dynamically price single-game tickets for the 2012 season. Qcue will analyze the Golden Bears' market to establish single-ticket prices and adjust them, game-by-game, based on a variety of market conditions such as team performance, opponent, national ranking, weather, game date and time. For additional details, read the official release here.

Buying early or becoming a season-ticket holder gives fans the greatest seat choice at the best price. Fans should visit the Cal Athletic Ticket Office online window frequently as single-game ticket prices are subject to change. The best deals will most likely be found early.

As part of the Gold Standard Initiative, football season-ticket holders and donors in select tiers will gain early access through their ticket account to locked-in floor pricing throughout 2012-13 that will not fluctuate for single-game tickets, which began on July 25.

Get the Best Value
Season-ticket holders are guaranteed the best prices and great benefits, including priority access for bowl game tickets, exclusive gifts and more. For a list of benefits, click here.

Partial plans are a great option for fans who want the best games of the year and save compared to single-game tickets. Blue and Gold three-game plans start at just $70 for youth/seniors and feature games with Stanford, Oregon, UCLA, Arizona State, Nevada and Southern Utah. To order your partial plan, click here or call (800) GO BEARS (462-3277).