July 24, 2012

BERKELEY -

With the return to newly-renovated California Memorial Stadium nearly one month away, 2012 football ticket holders, donors to Cal Athletics and additional constituent groups receive early access to single-game tickets before the general public.

Football Single-Game Ticket On-Sale Dates
Wednesday, July 25 at 9 a.m. PT
ESP participants and 2012 football season-ticket holders who are donors at the $10,000+ level

Thursday, July 26 at 9 a.m. PT
2012 football season-ticket holders who are donors at the $1,200+ level

Friday, July 27 at 9 a.m. PT
All 2012 football season-ticket holders, 2012 football student season-ticket holders, Cal Athletic letterwinners and donors at the $5,000+ level who are not season-ticket holders

Friday, July 27 at 2 p.m. PT*
Donors to Cal Athletics under $5,000, football e-newsletter subscribers, Cal Athletics Facebook and Twitter followers and Cal Alumni Association (CAA) members
*Via promo code

"It's our way of saying `thank you' for all of the dedication and support throughout the years, and for making the commitment to Cal football this season," said Ashwin Puri, associate athletic director for sales, marketing and service. "A key component of the Gold Standard Initiative is to provide donors and season-ticket holders the best benefits possible"

In addition, ESP participants, football season-ticket holders and donors at the $5,000+ level will enjoy locked-in single-game ticket prices for the entire year that will not fluctuate as Cal Athletics announced the introduction of dynamic pricing starting in 2012. Among the goals of dynamic pricing is rewarding fans for buying earlier in the season and protecting season-ticket holder and partial season-plan value.

Fans who want early access to single-game tickets can gain this benefit by becoming a season-ticket holder today by clicking here, calling (800) GO BEARS (462-3277), registering for the Cal Football Gameday E-Newsletter, "liking" Cal Bears on Facebook, following @CalAthletics on twitter or visiting the Cal Athletic Ticket Office.