June 24, 2008
BERKELEY - The California football team will have a new look for the 2008 season, the school announced on Monday. Head coach Jeff Tedford, the players and the staff worked with Nike to develop an overall new look, which incorporates aspects of the previous uniforms with new stream-lined patterns.
"I think the new look will help us build a new image," Cal senior linebacker Worrell Williams said. "It keeps us up to date and it shows the dedication that our coaches, administration and Nike have to the Cal program. A change in uniform always adds excitement to the team."
Replicas of the new Golden Bear jerseys are currently available for sale by visiting the Official Cal Bears Shop.
"Uniforms and their design are an important aspect of our athletic department," Cal Deputy Director of Athletics Steve Holton said. "Joining Nike as one of its `Promotional Schools' has given Cal the opportunity to examine its visual identity. Student-athletes, coaches and staff have been involved in a series of workshops with Nike over the past 18 months being mindful of the University of California's history and traditions. The process has allowed us to maintain our respect for the past and at the same time present an image that is current and appealing to our audiences."
Cal, which has changed its uniforms periodically over the years, will still easily be recognized by the script "Cal" logo on the helmets, as it has been in one form or another since 1979. Since World War II, the Bears have sported at least 15 different helmet versions and countless variations on its uniforms. During the 2006 season, Cal unveiled an alternate gold uniform for its crucial home showdown with Oregon and the team responded with an impressive 21-point victory. In two years, the Bears have posted a perfect 5-0 record in the gold-based outfits. Last year, the Golden Bears battled USC in a driving rainstorm while wearing throwback uniforms, replicas of Cal's 1976 uniforms as a tribute to former Bear All-American Joe Roth.
Season tickets for the 2008 Cal Football schedule are currently available by visiting www.CalBears.com or by calling 1-800-GO-BEARS. In addition to the opener against Michigan State, other games on the Cal home slate include the 111th edition of the Big Game vs. Stanford, UCLA, Oregon, Arizona State, Washington and Colorado State.