Jan. 28, 2013

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BERKELEY - The clock is winding down for football season-ticket holders to renew their seats for the 2013 campaign. To guarantee the same seats owned in 2012 and maintain consecutive years of purchase priority, season-ticket holders must renew by the Thursday, Jan. 31 deadline.

The Cal Gold Standard service team is encouraging all season-ticket holders to renew online by clicking here, or calling (800) GO BEARS (462-3277) and pressing #2 to avoid the rush.

"We're looking forward to a busy week of renewals during this final week of the process," said Kevin Holman, director of customer service and retention. "To better serve our season-ticket holders and make their experience first-class, I recommend renewing now and not waiting until Thursday when we could experience delays. The support, energy and passion from our fans for the 2013 season have been awesome already, and I expect it will continue as we approach this deadline."

In years past, the renewal process occurred in February-April but has moved this year to accommodate a more fan-friendly seat-upgrade process.

Season ticket holders who renew by the Jan. 31 deadline will receive the following benefits:

Retention of current seats, or personally change, upgrade or add seats at the optional Select-A-Seat event on Feb. 23-25 at California Memorial Stadium (more information)

Priority access to purchase additional Ohio State, USC and bowl game tickets

Save on ticket prices compared to single-game ticket prices and fees

Personal Gold Standard customer service specialist

Option to purchase season-long parking and more Memorial Stadium will play host to an attractive seven-game schedule that begins with three consecutive home games to start the year - Aug. 31 vs. Northwestern, Sept. 7 vs. Portland State and Sept. 14 vs. Ohio State. Homecoming is set for Oct. 5 vs. Washington, while Oregon State (Oct. 19), Arizona (Nov. 2) and USC (Nov. 9) round out the dates in Berkeley.