| Licensing and Publications Coordinator |
Job Requisition Number: 10096| Hiring Unit: Marketing |
Job Description:
The Licensing and Publications Coordinator will report to the Director of Brand Management and is part of the Athletic Marketing Department. The candidate will assist the Director of Brand Management with the creation, design and project management of collateral pieces used to drive ticket sales and enhance the Cal brand. The position will also assist the Asst. Athletic Director for Business Development with artwork approvals for the domestic licensing program and assist with licensing strategy to enhance the Cal brand and grow retail sales. | Job Responsibilities:
Domestic Licensing Program - 50%
A. Oversee the the online artwork approval process for the domestic licensing program. Ensure licensees are using approved artwork on merchandise intended for resale.
B. Assist with communications and strategy between our domestic licensing agency (Collegiate Licensing Company) and the approximately 300 licensees approved to use Cal marks for resale.
C. Assist with the development of marketing plans for merchandise sales on calbears.com and at athletic events.
Graphic Design - 40%
A. Design and production of marketing materials used to support ticket sales, such as schedule cards, posters, brochures and magnets.
B. Design artwork used for video board production during athletic events.
C. Design and production of event signage, sales and promotions flyers, and calendars.
D. Production of artwork needed for web advertising on calbears.com or in athletic department emails, such as banner ads and buttons.
E. Production of online and print ads used on websites and in newspapers and other local publications to promote Cal athletics.
F. Assist with production of artwork used on promotional items given away at athletic events.
Other - 10%
A. Assist with special events and promotions at athletic events.
B. Ensure confidentiality of information.
C. Other tasks as assigned by supervisor. | Selection Criteria - Required:
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Dreamweaver and Flash).
• At least 1 year of design experience.
• Ability to communicate effectively both verbally and in writing.
• A Bachelor's degree or equivalent training/experience.
| Selection Criteria - Preferred:
• Design experience within a recreational or athletic organization. |
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