Partnership Testimonials

"Alta Bates Summit Medical Center's partnership with Cal Athletics and IMG has been a terrific fit for the hospital. We benefit from the stadium signage and radio exposure for our Orthopedics Center of Excellence, and appreciate the outstanding customer service from IMG. They've gone above and beyond, creating an opportunity to promote our Breast Health Center through the Women's Basketball Team and "Think Pink" event as well. We value our creative relationship with Cal Athletics and IMG."

-- Jill Keith Gruen, Regional Director, Marketing, Sutter Health East Bay Region

"We at Cal Preserving felt as though we benefitted greatly from out effort in the "Fun Zone" last year. The benefit for us came from the one on one contact we were able to generate with our presence at the Fun Zone. On many occasions I personally was able to interact with people whom were potential customers of ours and on several of those occasions actually turn those interactions directly into work for our company. In addition to the direct contact with potential customers we were also able to benefit from the branding that naturally comes from having our sign and our display in front of the massive amount of Cal Fans that come through the fun zone. I am confident that we are more well known now having participated in this portion of the partnership with Cal and IMG. I would be happy to discuss this topic with anyone who might be thinking of doing this type of partnership with Cal and IMG."

-- Bruce Watkins, President and CEO, Cal Preserving

"Sequoia Equities, Inc. has enjoyed our relationship with Cal Athletics and IMG immensely.  At Sequoia, our business centers on our ability to generate qualified renters and provide them with an exceptional rental apartment living experience.  Through our relationship with Cal/IMG, we are able to reach a wide group of highly qualified, professional, customers who are emerging from school as recent graduates looking to settle in an apartment home, which is near their new place of employment, etc.  Cal/IMG enables us to target their recent graduates directly to offer special incentives through a Cal Fan Perks Program we've established.  This campaign with Cal/IMG has been successful because of the unique support and distribution of our message through a layered media mix they provide (e.g. print/collateral promotional giveaways, announcements at games, email blast distribution, video billboard, radio, etc).  This process allows Sequoia to brand our Cal Fan Perks Program, long-term, creating a qualified pipeline of future clients.  Sequoia Equities' is looking forward to a long, mutually beneficial relationship with Cal and IMG!"

-- Lisa Trapp, Director of Marketing, Sequoia Equities, Inc

"IMG sports has been a wonderful partner in our business development.  They are extremely professional, well prepared and their customer service is second to none.  I would highly recommend working with them."

-- Robert Burpee, Financial Consultant, Burpee Del Simone

"Olsen & Fielding Moving Services partnership with Cal Athletics has been a great benefit for us over the past 6 years. The folks at IMG have been wonderful in promoting Olsen & Fielding and all of the services we provide through the football team and athletic department as a whole. We look forward to continuing our relationship with them in the coming years."

-- Curtis R Olsen, Jr, Vice President - General Manager, Olsen and Fielding Moving Services

"Alliance Roofing has valued this strategic partnership with Cal Athletics and IMG College.  Not only did we gain business through Athletics with the advertising and promotions, it has opened doors for our company to gain access to bidding projects within other departments on campus."

-- Rod Miller, President of Alliance Roofing