Residency:
• 36% of Cal season ticket holders reside in Contra Costa County
• 29% of Cal season ticket holders reside in Alameda County
• 12% of Cal season ticket holders reside in San Francisco
Income:
• 83% of Cal fans earn a household income above $50,000
• 50% of Cal fans earn a household income above $100,000
Miscellaneous:
• 74% are married
• 79% have college or post-graduate degrees
• 96% have attended college
• 82% own their own home
Over 162,000 Cal Alumni reside in Northern California:
• 84% of all Cal alumni live in California
• 66% of all Cal alumni live in Northern CA
• 18% of all Cal alumni live in Southern CA
CAL STUDENTS
Total University Enrollment:
• 23,835 undergraduate students
• 9,310 graduate students
Student Ticket Holder Gender Breakdown:
• 61% are men
• 39% are women
• 85% are Californians
Student Ticket Holder Class (undergrad) Breakdown:
• 23% are Freshmen
• 19.6% are Sophomores
• 18.8% are Juniors
• 29.7% are Seniors
Student Season Ticket Holder General Preferences:
• 90.5% enjoy the Cal sports experience
• 76.4% attend games with friends or classmates
• The Cal student season ticket holder enjoys taking part in Cal athletic traditions
The Cal Athletics fan is active, well educated, affluent and tremendously loyal.
