Residency:
36% of Cal season ticket holders reside in Contra Costa County
29% of Cal season ticket holders reside in Alameda County
12% of Cal season ticket holders reside in San Francisco
Income:
83% of Cal fans earn a household income above $50,000
50% of Cal fans earn a household income above $100,000
Miscellaneous:
74% are married
79% have college or post-graduate degrees
96% have attended college
82% own their own home
Over 162,000 Cal Alumni reside in Northern California:
84% of all Cal alumni live in California
66% of all Cal alumni live in Northern CA
18% of all Cal alumni live in Southern CA
CAL STUDENTS
Total University Enrollment:
23,835 undergraduate students
9,310 graduate students
Student Ticket Holder Gender Breakdown:
61% are men
39% are women
85% are Californians
Student Ticket Holder Class (undergrad) Breakdown:
23% are Freshmen
19.6% are Sophomores
18.8% are Juniors
29.7% are Seniors
Student Season Ticket Holder General Preferences:
90.5% enjoy the Cal sports experience
76.4% attend games with friends or classmates
The Cal student season ticket holder enjoys taking part in Cal athletic traditions
The Cal Athletics fan is active, well educated, affluent and tremendously loyal.