Keith Power Position: High Performance Director

Keith Power joined the University in July of 2009 as the first high performance director for the Cal athletic department, a role in which he focuses on the development of the High Performance Initiative into a vital resource for student-athletes, coaches and staff.

An accredited sport psychologist with the British Association of Sport and Exercises Sciences (BASES), Power has worked as a consultant for a wide range of elite teams and individuals from many sports, including soccer, rugby, track & field, golf, swimming and tennis. Clients in the corporate world have turned to him for guidance in human performance enhancement with coaching, human change systems and processes, creating and sustaining elite teams, and cultural performance analysis and culture change programs.

Previously, he has served as a performance adviser to UK Sport, a senior executive member and chair of the Interdisciplinary Sport Science section of BASES, a member of the British Olympic Association Coaches Advisory Group and a coach educator in several sports. Corporate clients have included Motorola, Hewlett-Packard and Toshiba.

As an athlete, Power competed internationally for Great Britain in track & field and was a World Cup series triple silver medalist in the bobsled. He holds a B.A. in sport studies and history from the West London Institute of Higher Education and a master's of philosophy in education (sports psychology) from Exeter. Keith and his wife, Hazel, have two daughters, Scarlett and Abi.