Solly Fulp Position: Deputy Director of Athletics/Chief Operating Officer Experience: 7th Year at Cal

After serving in a senior capacity with mutli-media marketing rights holders ISP Sports and IMG College, Solly Fulp rejoined Cal Athletics as Deputy Director of Athletics and Chief Operating Officer. Fulp began his new position on Nov. 7, 2011.

Already very familiar with the Cal campus, Fulp returns to Berkeley where he worked from 2003-08, first as assistant athletic director for corporate development from 2003-05 and later as vice president and general manager for the Cal ISP Sports Network from 2005-08.

In his new role at Cal, Fulp will manage both internal and external areas, overseeing marketing and business development efforts, the Athletic Ticket Office, event and gameday management, and facilities and operations, as well as serve as the sports supervisor for football, baseball, men's gymnastics, lacrosse and rugby.

Prior to moving his career back to Berkeley, Fulp was conference vice president for IMG College's Pac-12 properties. Previously at ISP Sports before it was acquired by IMG College, he was senior vice president/conference relationship manager for the Pac-10. In both positions, he was responsible for managing outsourced sponsorships for seven conference athletic programs - Cal, Washington, Washington State, Oregon, Arizona, Arizona State and UCLA - and the Rose Bowl. In addition, he administered IMG College's West Coast regional sales operations. He led a staff of 47 full-time employees and oversaw annual revenue and operating budgets in excess of $60 million.

During his tenure with the Cal ISP Sports Network, Fulp supervised all sponsorship development efforts and managed the fulfillment of more than 100 partnership accounts. As assistant AD, he led Cal Athletics' strategy and cultivation for regional and national corporations. Fulp also interacted closely with University Relations and the California Alumni Association, among other units, on campus.

From 1996-2003, Fulp worked at Sacramento State, moving from director of athletic events and facilities to marketing director to associate athletic director for external affairs.

Fulp received his bachelor's degree in English from the University of Oregon and he earned a master's degree in educational administration and policy studies from Sac State. He has also recently served as an adjunct professor with the University of San Francisco's Sports Management program teaching a course on "The Business of College Athletics."