Golden Bears Reach Out to Industry Leader to Set Standards for Success
Cal Student-Athletes Meet with Bay Area Business Professionals
Solly Fulp has 20 years of intercollegiate athletics experience as a student-athlete, administrator and business leader. Fulp currently serves as the deputy director of athletics and chief operating officer at Cal. His leadership experiences include sport supervision, revenue generation, fundraising and college athletics business operations.
Fulp was hired in 2011 with the focus of applying his revenue generation and business experiences to the athletic department and the university. Fulp is the sport supervisor for football, baseball, men's gymnastics, women's lacrosse and rugby. He also oversees the marketing and business development efforts, athletic ticket office, event management and facilities-operations.
Prior to joining the Cal Athletics team, Fulp was the vice president for IMG College and senior vice president for ISP from 2008-11. Fulp was responsible for managing the multi-media business for seven Pac-12 universities - Cal, Washington, Washington State, Oregon, Arizona, Arizona State, UCLA, as well as the Rose Bowl property. In addition, he administered IMG College's West Coast regional sales operations. He led a staff of 47 full-time employees and oversaw annual revenue and operating budgets. During his tenure he led conference revenue and operations growth from $29 million to over $60 million.
Before IMG College, Fulp was an assistant athletic director for corporate development at Cal and later a senior vice president / general manager for the Cal ISP Sports Network. Fulp also served in Sacramento State Athletics in event management, marketing, ticketing, corporate partnerships and senior administration.
Fulp received his BA in English from the University of Oregon and he earned a MA in educational administration & policy studies from Sacramento State. He has recently served as an adjunct professor with the University of San Francisco's sports management program teaching a course on "The Business of College Athletics."
He is married to Cindy and has three children Jack, Joe and Sophia.