Augmented 2012 Cell Service Plan for Memorial StadiumBERKELEY - To improve the gameday wireless experience for Golden Bear fans during the 2012 football season, Cal has contracted with AT&T to install four temporary Cell Sites on Wheels (COWs) around Memorial Stadium that will enhance voice and data services in and around the facility.
This interim solution is intended to benefit the tens of thousands of ticket holders who will attend games in the renovated stadium this year. The COWs will be removed after the 2012 season is complete, and a permanent voice and data infrastructure is expected to be implemented in 2013.
The University as a whole has been working directly with AT&T to improve network and Wi-Fi coverage across campus, and the systems set up around Memorial Stadium will benefit users in the Strawberry Canyon area in particular. (see Dec. 6, 2011 press release).
Meeting the wireless demands of attendees is an essential part of the fan experience and another element of Cal's Gold Standard Initiative for customer service. It allows ticket holders to follow the Bears on their mobile devices, connect with fans through their social networks, and be able to communicate inside and outside the facility in case of an emergency. Given the tight construction schedule to make Memorial Stadium game-ready for the Sept. 1 season-opener between Cal and Nevada, the temporary signals will help offer the best connectivity available until long-term improvements can be completed .
COWs are commonly used to bolster service at concerts, fairgrounds, race tracks and other heavily attended public venues across the country. AT&T has extensive experience with these types of systems, with deployments at venues including Pimlico Race Course for the Preakness Stakes in Baltimore, the Orange Bowl in Miami, and the Super Bowl in Indianapolis.
What type of coverage will the temporary service provide?
Which subscribers will benefit from the service?
For the 2012 season only, non-AT&T subscribers will be dependent on their existing network capabilities, but the size of the crowd will likely limit the viability of the signal.
How important is voice and data service to the fan experience?
Have studies been conducted on any potential health risks related to the COWs?
The Federal Communications Commission has detailed requirements and guidelines for cell phone radio frequency. Radio frequency, as it relates to cellular antennae, is regulated by the federal FCC, which states that measurements made near typical cellular and PCS cell sites have shown that ground-level power densities are well below the recommended safety standard exposure limits used by the commission. In this specific instance, the University will confirm safety by requiring certification by field measurement on the RF emissions at each service location.
What is the installation schedule for the COWs?
The COWs near Rim Way and Centennial will be approximately 65-feet high, while the other two will stand about 35-feet tall.
Aug. 15, 2012