July 18, 2008

BERKELEY - Seat Exchange has joined with Cal Athletics this summer to be the department's official secondary ticket partner.

The partnership will provide convenient, secure and fair access to sold-out games for Cal fans through an avenue to buy and sell tickets. In addition to the on-line service, Seat Exchange offers a guarantee for all buyers who will be attending the event for the tickets they selected. Seat Exchange, through their highly efficient management team and customer service, will play an important supporting role to the Cal Athletic Ticket Office.

Dave Gorman, CEO of Seat Exchange, noted that his company "likes to invest in blue-chips like the University of California because they are as committed as we are to transaction efficiency and marketing creativity that puts the fans first. Seat Exchange is much more than just a `ticket broker' because we understand that the ticket itself is only one aspect of a fan's overall experience. Our goal is to enhance the relationship between the fans and the school so that every transaction is a win-win for both the fan and the school."

According to Director of Athletics Sandy Barbour, "between our football team's emergence into the national picture, the predicted top-tier finish for our women's basketball team next season and the excitement surrounding our new men's basketball coach, we were looking for a secondary ticket partner who could not only provide the best customer service for our growing legion of fans, but who could customize programs that will help promote the Bears and benefit our entire athletic department. Seat Exchange clearly showed they could do all of that with a strong management team that will offer welcomed support to our athletic teams and ticket office."

In addition to being the exclusive secondary ticket partner, Seat Exchange will have exposure through CalBears.com, in-venue signage, print, radio and direct mail.

For more information on exclusive Cal tickets visit CalBears.com or SeatExchange.com.