Tuesday's press conference at the W New York Hotel in Manhattan has generated a lot of national publicity about the Pac-10. Below is a sampling of the media stories that were generated on Tuesday.
Pac-10 in New York: Yes, hype works
ESPN.com Blog (Ted Miller)
Pac-10 comes to New York, announces name change
Associated Press (Ralph Russo)
Pac-10 steps up marketing effort
Los Angeles Times (David Wharton)