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IMG College
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Cal Sports Properties and IMG College

Working Together Since 2005


Cal / IMG Sports Network Mission Statement:

Create the finest corporate sponsorship model in intercollegiate athletics by developing long term fully integrated marketing partnerships designed and customized to meet the marketing and business objectives of our corporate partners and the property. The marketing partnerships will deliver value to our corporate partners, fans, the community and all stakeholders. Concurrently produce and develop outstanding programming and content for property media platforms.

Cal / IMG Sports Network Business Development Philosophy:

  • Create fully integrated, customized, quality programs
  • Provide outstanding customer service
  • Develop long term partnerships

Cal / IMG Sports Network Notable Assets:

  • Premium Marketing Assets: Logo Rights, Signage, Video Board Exposure, Game-day Entitlements
  • Marketing Assets: Television, Radio, Print, Promotions, CalBears.com, Exclusive Hospitality
  • Premium Sales Assets: Tickets & Hospitality
  • Business-to-Business Partnerships

IMG College Nationally

IMG College is the nation's leading marketing and multimedia provider. We partner with some of the top institutions and conferences in the country. With over 35 years in the business, IMG College has the expertise and experience to help both our collegiate properties and our corporate sponsors maximize their opportunities, enhance the fan experience and generate revenue. Our services include radio and television, broadcast talent, coaches' shows and endorsements, managing Internet sites, specialized media, printing and publishing, signage, game day events and hospitality, corporate partner programs, rivalry series, and brand management.

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