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Courtesy: Introduces Mobile Site
Courtesy: Cal Athletics  
Release:  11/22/2013
BERKELEY - Cal fans can now get their California Golden Bears gear whenever and wherever with the introduction of's mobile site.  New features include:
  • Mobile optimized experience for Android and OS Tablets and Smartphones and other smartphones and kindle. 
  • Mobile iOS and Android app coming soon with QR Code shopping scanner and Ad Scanner capabilities
  • Fully optimized display with couponing and gift certificate function designed to minimize shopping cart abandonment
  • Mobile search results can be sorted by relevancy and price for easier navigation
  • Customers can navigate the store and easily view their "last viewed" list of items for easy purchase
  • Payment integration includes Visa, Master Card, Discover and American Express as well as PayPal
  • Store domain of redirects from all pages to it's corresponding mobile optimized page based on viewing device. Direct access can also be acquired by going to
  • One touch link to customer service via phone or email
As the official athletic store of the University of California, every purchase you make on directly supports Cal student-athletes.

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