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The Gold Standard

Our goal with the Gold Standard is to build a relationship with each and every Cal fan. We appreciate all of the support throughout the years, and now Cal fans should expect that same support by receiving excellent and proactive customer service all of the time. By being a dedicated season ticket holder or donor to Athletics, you will be treated like gold.

The Gold Standard is:

  • Providing support and resources for our student-athletes to achieve greatness in the classroom and in competition
  • Daily effort, actions, and attitude that reflects the academic reputation of the #1 public university in the world
  • Our commitment to you, the fans, to ensure Cal is the best customer service partner possible, focusing on listening and building relationships
  • Effective, proactive communication that is informative, transparent and timely
  • Preservation of the history of this great institution and athletic programs
  • A dedicated service specialist for all season ticket holders and donors

The heart and soul of what makes the Gold Standard successful is living by our five core values:

    1. Cal Fan First Mentality
    2. It's About Relationships, Family and Value
    3. Open Communication and Trust through Transparency
    4. Embrace Technology
    5. Have Fun and Be Different

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