April 23, 2013
Uniform Unveiling Photo Gallery
BERKELEY - As part of the University of California Athletic Department's recently-launched updated visual identity, the men's basketball program has unveiled its new Jordan Brand uniforms that will make their debut beginning with the 2013-14 season.
The design and graphics utilize the coherent theme for all 29 intercollegiate athletic programs introduced April 10, complete with a customized font, word mark, new Bear logo and the iconic Cal script. Using the latest technology from Nike, the new lightweight material and design allow for optimal comfort and performance.
The Golden Bears will debut an additional fourth color - gray - this coming season to accent Cal's traditional uniform shades of white, blue and gold.
Cal Athletics worked collaboratively with the Nike and Jordan Brand design team to create the new visual identity. The new Golden Bear logo is screened on the back of the jersey and is featured on the front of the shorts to accentuate the new appearance.
The Golden Bears' first look at the new Jordan Brand uniforms was well-received by the team during an internal showing last week. Cal is one of four elite programs to be outfitted by Jordan Brand along with Georgetown, Marquette and North Carolina.
Fans can purchase gear with the new identity today online through the Cal Bears Shop, the official outfitter of the California Golden Bears, or on campus at the ASUC Student Store located on Bancroft Way. Most other outlets that offer Golden Bear merchandise will have products available before the end of April.
For more information about Cal's new visual identity, visit CalBears.com/unifythebears.
Current Cal men's basketball season-ticket holders have until Thursday, April 25 to renew their season tickets for 2013-14 during the only renewal period this year. For more information and to renew your season tickets by Thursday's deadline, click here.