Kevin Morrison, who spent seven years as a successful California Amateur Athletic Union (AAU) coach, joined the California women's basketball program as an assistant coach in June of 2007.
Morrison contributes to all facets of Cal's program, including recruiting and scouting, and teams with Charmin Smith to push the Golden Bears' guards to reach their potential.
During his first season at Cal in 2007-08, the Bears set school records for wins in a season (27-7), Pac-10 victories (15-3) and Pac-10 finish (2nd), and advanced to the second round of the NCAA Tournament. Morrison helped posts Devanei Hampton and Ashley Walker earn first-team All-Pac-10 and garner an assortment of All-America recognition.
Prior to his current role, Morrison served as the president and head coach of the West Coast Elite AAU girls' basketball team. In addition to serving as the program's recruiting coordinator, he provided individual coaching and instruction to the team's members.
For three years prior to joining the Cal staff, he had also been the director and editor of Grass Roots Journal, the top Western Regional scouting service. The service had over 93 Division I schools as subscribers, featured fall and spring showcases, and the Grass Roots Sports Basketball Academy.
During his three years with West Coast Elite, he coached 44 players who went on to play college basketball, including six McDonald's All-Americans and three Gatorade State Players of the Year. The McDonald's All-Americans include Stefanie Gilbreath (Cinco Ranch HS, TX - USC), Brianna Gilbreath (Cinco Ranch HS, TX - USC), Michelle Harrison (Mountain View HS, UT - Stanford), Italee Lucas (Centennial HS, NV - North Carolina), Ashley Gayle (Bishop Gorman HS, NV - Texas) and Abi Olajuwon (Marlborough School, CA - Oklahoma). Harrison, Lucas and Gayle were named Gatorade State Players of the Year in 2006, 2007 and 2008, respectively.
Morrison served as a consultant for Blue Star Basketball, working as a camp director and tournament director for various events. He also was a varsity girls' basketball assistant coach for Upland High School (2002-03) and Charter Oak High School (2000-02).
A 1994 graduate of Cal Poly Pomona with a degree in social work, Morrison spent over nine years as a social worker and high school guidance counselor.
College Coaching Experience 2007- Assistant Coach California