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Spring Football Central

Solly Fulp
Position: Deputy Director of Athletics/Chief Operating Officer
Experience: 7 Years

Solly Fulp serves as the Chief Operating Officer and Deputy Director of Athletics at the University of California, Berkeley, where he brings more than 20 years of intercollegiate athletics experience as a former student-athlete, administrator and business leader.

In his role, Fulp is responsible for sport supervision, revenue generation and college athletics business operations. He also oversees ticket sales, event management, facilities/operations, capital projects, and department revenue-generation initiatives.

Prior to rejoining the Cal Athletics team, Fulp was a Conference Vice President for IMG College. Fulp managed the multi-media rights for seven Pac-12 universities - Cal, Washington, Washington State, Oregon, Arizona, Arizona State and UCLA - as well as the Rose Bowl property. In addition, he administered IMG College’s West Coast regional sales operations. In this capacity, he led a staff of 47 full-time employees and oversaw annual revenue and operating budgets, growing revenue and operations from $29 million to more than $60 million.

Before IMG College, Fulp was an Assistant Athletics Director for Corporate Development at Cal and later a Senior Vice President/General Manager for the Cal ISP Sports Network. Fulp also served with the Sacramento State Athletics Department in event management, marketing, ticketing, corporate partnerships and senior administration.

Fulp received his BA in English from the University of Oregon and earned a MA in educational administration & policy studies from Sacramento State. He has served as an adjunct professor with the University of San Francisco’s sports management program, teaching a course on “The Business of College Athletics.”

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