July 2, 2002
BERKELEY - Assuring increased exposure for its men's basketball program, the University of California has reached a one-year agreement with KFRC Radio (610 AM, San Francisco) to provide live coverage of the team's games during the 2002-03 season.
The joint announcement was made by Bob Rose, Executive Associate Athletic Director, Communications at Cal, and Earnest L. James, Vice President and General Manager of KFRC.
"We are extremely pleased to finalize this agreement," said Rose. "KFRC is a legendary station in the Bay Area with a signal that will increase our audience considerably. Cal basketball fans as far north as Sacramento and as far south as Monterey now will be able to tune in to our broadcasts. Considering the steady ascent of Ben Braun's basketball program in recent years, we believe this partnership with KFRC could not have come at a better time."
"KFRC is truly excited to enter into this association with one of this country's great universities," said James. "We have been very impressed with the new Cal athletic administration and feel that both parties will benefit greatly in this new partnership. We look forward to carrying these games to the many Golden Bear sports fans in Northern California."
Under the agreement, KFRC will air 28 regular-season games and all possible postseason contests this season. In addition, each broadcast will feature 20-minute pre-game and post-game shows.
The station will also provide additional promotion for Cal basketball during the season. As part of the deal, KFRC will air weekly promotional spots, a special "Cal Bears Replay of the Game" feature on the station's next "J.D. and Cammy Morning Show," and a Cal coach's show each Tuesday.
"KFRC is undoubtedly a powerful marketing vehicle," added Rose. "Earnest James and I believe we can both grow our audiences with this new association. Needless to say, we are absolutely delighted to welcome KFRC into the Cal athletic family."
The Bears, who open the 2002-03 regular season at New Mexico Nov. 23, return three starters from last year's 23-9 club, which advanced to the second round of the NCAA Tournament. Under the guidance of head coach Ben Braun, Cal has made five postseason appearances in the last six years.