Aug. 27, 2007
BERKELEY - A modernized sound system, upgraded concession stands and bleacher board replacement are only a few of the improvements Golden Bears fans will notice when they visit Memorial Stadium this season.
Perhaps most notably, a new self-powered loudspeaker system has replaced the decades-old horns that surrounded the playing field, dramatically improving the public address system. Controls and zoning will also provide proper sound levels to each section.
The enhancement came through a unique partnership with Berkeley-based professional audio manufacturer Meyer Sound Laboratories, Inc. The award-winning, privately-owned and operated Meyer Sound is internationally recognized for the exceptional clarity of its products, which are used by many prestigious institutions and artists around the world, including Zellerbach Hall on the Cal campus, Carnegie Hall, the Sydney Opera House, Celine Dion, Prince, Metallica, Diana Krall and many others.
Meyer Sound systems can also be found in such athletic venues as Texas A&M's Kyle Field, the SBC Center (home of the San Antonio Spurs) and the new University of Phoenix Stadium in Glendale, Ariz. (host of the Fiesta Bowl and the Arizona Cardinals).
"We are pleased to be part of improving the audience experience at Memorial Stadium, which is central to the Cal and Berkeley communities," said Executive Vice President Helen Meyer. "As long-time Berkeley residents, John (CEO John Meyer) and I know it well and are excited about the improvements. We even think this new system will give the Bears a competitive advantage!"
Other improvements at Memorial Stadium include improved lighting, particularly in the food courts, pavement resurfacing, upgraded concessions stands for better efficiency and quality, and new signage. In addition, more than 900 bleacher and foot boards were replaced for the second year in a row, which should make watching games more enjoyable for thousands of Golden Bear enthusiasts.
"I think everyone understands that the stadium was designed more than 80 years ago for a sports fan with simpler needs," said Bob Milano Jr., assistant athletic director for capital planning & management. "We have undertaken these repairs and improvements to make the stadium as efficient and enjoyable as possible. This is clearly a short-term solution until we can begin the seismic corrections after the new High Performance Center is built."