New Website Lets Fans Learn More about Memorial Stadium
Courtesy: Cal Athletics  
Release:  12/14/2011

Dec. 14, 2011

BERKELEY - With the calendar year about to turn over to 2012, excitement is building for Cal football's return to a renovated and modernized California Memorial Stadium in the fall. Fans have the opportunity now to read more about the facility, including new pricing options and the season-ticket seat selection process, through a special website -

A video from Director of Athletics Sandy Barbour, which provides an overview of what fans can expect when they attend games next year, welcomes visitors to the site. Among the features on the webpage are:

  • Details on how to become a new season-ticket holder
  • How seat selection will work in 2012, including ways to improve your selection time
  • How to participate in the Endowment Seating Program
  • A season-ticket seating and pricing map for the entire stadium
  • A list of new amenities in the renovated facility, including artist renderings and construction photos
  • Ways to purchase memorabilia from old Memorial Stadium

When Memorial Stadium reopens, Golden Bear fans will notice a significant number of upgrades, including three club levels for those partaking in ESP, a new press box, wider concourses, improved ADA access, and more restrooms and concession stands. Capacity will be reduced from 71,799 seats to just over 63,000, while the field level will be lowered by about four feet to improve site lines, particularly for those sitting in the lower rows.

The project covers approximately two-thirds of the structure on the west side and will improve seismic safety for the hundreds of thousands of patrons who visit each year. When the Bears return to the stadium in September 2012, the facility will be considered game-ready, with final completion scheduled for early 2013.

Season-ticket seat selection will begin in spring 2012, with more details to follow after the first of the year. All seats outside of the ESP areas will be reseated, and the order will be based on four groups: ESP priority window; 2011 season-ticket holders and donors at the $1,200 level and above; 2011 season-ticket holders and donors at the $100 level and above; and new season-ticket holders who have placed ticket deposits.

The Internet-based process will be similar to what fans experienced for games at AT&T Park this past year, with added improvements based on customer feedback. Fans will be able to choose any seat in any section as long as it is available during their seat-selection time.

The sections just outside of ESP will have benchbacks with additional legroom, while all of the old wooden bleachers throughout the stadium will be replaced with aluminum seating.

Student seating will remain exactly as before, both in numbers and location on the east side right behind the Cal team. The GoldZone on the north side of the stadium will be expanded from previous years and will retain special adult, youth and senior citizen pricing.

For complete details on how to become a Cal football season-ticket holder, visit