Feb. 22, 2010
BERKELEY - The University of California, is participating in the inaugural Love College Hoops ... Beat Cancer Week, a fan-driven initiative created to support the fight against cancer.
Cal fans are encouraged to support cancer awareness by wearing headbands to Thursday's men's basketball game vs. Arizona. Tipoff is at a special early time - 6 p.m. - at Haas Pavilion. I Love Cal Hoops headbands will be available for purchase in the Cal Team Shop on the first floor of Has Pavilion, as well as online at calbearsshop.com for fans want to support the cause, but cannot make it to the game this week.
Love College Hoops ... Beat Cancer Week will run the week of Feb. 21-28 and is organized by Coaches vs. Cancer, a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC).
"CLC is excited to work with Coaches vs. Cancer and the National Association of Basketball Coaches for the first-ever Love College Hoops ... Beat Cancer Week," said Kit Walsh, CLC's Senior Vice President of Marketing. "We look forward to participating in the energy and excitement that are trademarks of college hoops, while also raising awareness and funds for cancer research."
"College athletics lost a great leader, NCAA President Myles Brand, to cancer in the last year," said NABC Executive Director Jim Haney. "Anything we might do to heighten awareness, promote research and raise funds to fight this dreaded disease is worthwhile."
The official school-specific headband for Love College Hoops ... Beat Cancer Week will be made available, with a percentage of proceeds being contributed to the American Cancer Society in connection with the Coaches vs. Cancer program.
Love College Hoops ... Beat Cancer Week television spots will run nationally during college basketball telecasts including the Big Ten Network, CBS College Sports, and Fox Sports Net.