BERKELEY - The Cal Athletics Development office, more commonly known as Bear Backers, has constructed a new donor-centric website housed on CalBears.com. Located under the "Bear Backers" section, this site will give Cal Athletics donors easy and expanded access to information on the philanthropic efforts in support of Cal scholar-athletes.
"We need to make sure the Cal Athletics donor community has a home for everything it needs to know." Deputy Director of Athletics Phil Esten said. “We wanted a comprehensive web presence where gifts could be made and the impact of those gifts could be felt.”
The new Bear Backers website, also accessible through the link CalBears.com/BearBackers, features the Athletics Annual Report and Cal Athletics Fund and sport-specific donation information, also includes updated details on:
- Successes of current and former Cal scholar-athletes
- Current capital projects to improve athletics facilities
- Donor seating, parking and priority points
- Donor events
“Enhanced web visibility enables us to become more transparent in our financial reporting.” Esten said. "It also allows us to more effectively emphasize the incredible impact our donor community has on the lives of our scholar-athletes.”