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Premium Tickets

Call our premium seats office today at (800) GO BEARS (462-3277) to reserve your private tour of newly renovated California Memorial Stadium.

 

My firm has a need to entertain clients on a regular basis and through our partnership with Cal Athletics we have been able to provide our customers a first-class experience every week. We utilize "University Club" ESP seats in the new California Memorial Stadium for each Cal home football game and we have been blown away by the facility, fan experience and the personal engagement the Cal Sales and Marketing team has provided. They see the value of treating our business with the same care and attitude that we do. A large portion of the cost of the seats is a donation to the University and is tax deductible so the partnership allows us to help the mission of Cal while growing our business.

Jim Bell
President, Bell Investment Advisors


ESP/Premium Corporate Bundles (University Club C Seats)

Quantity Price Per Seat Per Year Total Per Year Price Total 2 Year Commitment
6 seats $5K $30K $60K
8 seats $5K $40K $80K
10 seats $5K $50K $100K

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View Seats

ESP View Seats | Field Club | Stadium Club | University Club

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The Best Seats Just Got Better

Your participation in the Endowment Seating Program provides unprecedented benefits for decades to come, as a personal reward for your commitment, loyalty and passion for supporting excellence. In part, these benefits include:

  • Improved game experience - ESP members will be accorded cushioned, VIP seating, priority parking for all games and private club access that offers climate-controlled environments, cutting-edge multimedia and internet access, private restrooms and premium food and beverage options.
  • Guaranteed preferred seating - ESP members are guaranteed preferred seating for up to 50 years. Rest assured, comfortable in the knowledge that once your seat is purchased, you will never be reseated or required to make any further payment to keep your allocated seat.
  • Pricing - Your donation to the Endowment Seating Program covers all the bases - from your game day tickets to all future football donation requirements for the term of your pledge, leaving you free to focus on the game below.
  • You can pass on the Cal tradition to your children and grandchildren or even sell your seat to a friend or third party. This benefit has never been made available in the past and will be exclusively reserved for those in the Endowment Seating Program.
  • Options and choices - You decide what's best. Choose from a range of seating options in which to participate and even decide how to pay - upfront or spread over time at a fixed payment. By participating in the Endowment Seating Program, you also have the first opportunity in the future to upgrade your tickets and club access with full credit at any time.
  • Tax benefits - Just like traditional Cal Athletics giving, a portion of your ESP commitment will be deductible as a charitable contribution.

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Payment Options

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ESP Price - (Donation and Ticket) 30-Year Annual Fee 5-Year Annual Fee One-Time Upfront Fee
University Club Seats
Section A $15,421 $50,391 $225,000
Section B $13,700 $44,800 $200,000
Section C $11,994 $39,193 $175,000
Stadium Club Seats
Section A $8,567 $27,995 $125,000
Section B $6,854 $22,396 $100,000
Section C $5,140 $16,797 $75,000
Field Level Club Seats
Section A $4,112 $13,438 $60,000
Section B $3,427 $11,198 $50,000
Section C $2,741 $8,958 $40,000

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University Club

The University Club offers you the premium college football experience with exclusive, wide-ranging benefits above all other ESP options. Stunning views from within the Club overlooking San Francisco Bay are only matched by the best views onto the playing field below. The University Club members will be provided with padded, premium club seats positioned directly in front of the Club with five rows of seating. You can experience the most comfortable and roomy new seats in the entire stadium, with improved sight lines that need to be seen to be believed.

There's also easy access to the University Club, which will remain open throughout the entire game, and private restroom facilities located within the interior lounge area.

University Club

Actual chair may vary slightly from picture

University Club benefits include:

  • Cushioned seats with cup holders - 22 inches wide, 36 inches of legroom
  • Complimentary catered food and premium beverages before and during the game
  • Flat screen TVs for replay viewing, high-speed internet access and workstation availability
  • Priority 1 parking (1 pass per 2 seats) at no additional cost
  • Right to purchase two additional seats (per University Club Seat) in the Bowl at face value without any further required donation
  • Access to University Club on non-game days (for a per-use fee, subject to availability)
  • Significant tax deduction may be available
  • Climate-controlled environment within the University Club
  • Full Bear Backer credit
  • Pre-game field access
  • Transfer and resale rights

Charter Endowment Seating Program Terms (per seat):

  • 50 years of endowment seats
  • Donation payment options (choose one):
    • 30-year annual payment plan of $11,994 to $15,421
    • Five-year payment option of $39,193 to $50,391
    • One-time donation of $175,000 to $225,000

The multi-year donation options include an administrative fee of 6% and allows for prepayment without penalty at any time.

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Stadium Club

Located directly below the University Club seats, you'll soon discover Stadium Club seats are another upscale opportunity to enjoy Cal Football for decades to come. Sitting between the 30-yard lines, Stadium Club seats offer great comfort with views to match. The Stadium Club will serve complimentary food and beverages pregame and at halftime, with private restroom facilities located throughout the interior lounge area. Who would have thought watching a game live could be this comfortable?

Stadium Club

Stadium Club benefits include:

  • Padded, comfortable seats with cup holders - 20 inches wide, 33 inches of legroom
  • Complimentary catered food and premium beverages
  • Flat screen TVs for replay viewing
  • Priority 1 parking (1 pass per 4 seats) at no additional cost
  • Right to purchase one additional seat (per Stadium Club Seat) in the Bowl at face value without any further required donation
  • Access to Stadium Club on non-game days (for a per-use fee, subject to availability)
  • Significant tax deduction may be available
  • Climate-controlled environment within the Stadium Club
  • Full Bear Backer credit
  • Transfer and resale rights

Charter Endowment Seating Program Terms (per seat):

  • 45 years of endowment seats
  • Donation payment options (choose one):
    • 30-year annual payment plan of $5,140 to $8,567
    • Five-year payment option of $16,797 to $27,995
    • One-time donation of $75,000 to $125,000

The multi-year donation options include an administrative fee of 6% and allows for prepayment without penalty at any time.

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Field Level Club

With a fun, upscale "sports bar" feel, the Field Level Club is located between the 30-yard lines just beneath the Stadium Club seats. Get comfortable with the chairbacks to enhance the game day experience and, like the other clubs, the Field Level Club will have private restroom facilities located throughout the interior lounge area.

Field Level Club

Field Level Club benefits include:

  • Chairback seating with cup holders - 19 inches wide, 33 inches of legroom
  • Premium stadium food and beverages available for purchase
  • Priority 2 parking (1 pass per 4 seats) at no additional cost
  • Private bar area in the interior lounge
  • Flat screen TVs for replay viewing
  • Significant tax deduction may be available
  • Climate-controlled environment within the Field Level Club
  • Full Bear Backer credit
  • Transfer and resale rights

Charter Endowment Seating Program Terms (per seat):

  • 40 years of endowment seats
  • Donation payment options (choose one):
    • 30-year annual payment plan of $2,741 to $4,112
    • Five-year payment option of $8,958 to $13,438
    • One-time donation of $40,000 to $60,000

The multi-year donation options include an administrative fee of 6% and allows for prepayment without penalty at any time.


Youth are considered grades 12 and under, seniors are ages 65+.
Children 24 months and under do not require a ticket to enter Haas Pavilion.

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Click here to meet our Premium Sales team »

Call our premium seats office today at (800) GO BEARS (462-3277) to reserve your private tour of newly renovated California Memorial Stadium.


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