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Solly Fulp
Position: Deputy Director of Athletics/Chief Operating Officer

Solly Fulp is the Deputy Director of Athletics & Chief Operating Officer at the University of California, Berkeley, where he brings 20 plus years of intercollegiate athletics experience as a former student-athlete (wrestler), administrator, business leader and educator. In this role, Fulp is responsible for sport supervision, revenue generation and college athletics business operations. He oversees ticket sales, event management, facilities-operations, capital projects and department-university revenue generation initiatives. Fulp recently led university efforts to secure the largest field naming rights agreement in the history of college athletics – 15-year, $18 million agreement –“Kabam Field at California Memorial Stadium.”

Prior to rejoining the Cal Athletics team, Fulp was a Conference Vice President for IMG College. Fulp managed the multi-media rights business for seven Pac-12 universities including Cal, Washington, Washington State, Oregon, Arizona, Arizona State and UCLA, as well as the Rose Bowl property. In addition, he administered IMG College’s West Coast regional sales operations. In this capacity, he led a staff of 47 full-time employees and oversaw annual revenue and operating budgets, growing revenue and operations from $29 million to more than $60 million.

Before IMG College, Fulp was an Assistant Athletics Director for Corporate Development at Cal and later a Senior Vice President/General Manager for the Cal ISP Sports Network. Fulp also served at the Sacramento State Athletics Department in event management, marketing, ticketing, corporate partnerships and senior administration.

Fulp received his BA in English from the University of Oregon and earned a MA in educational administration & policy studies from Sacramento State. He has served as an adjunct professor with the University of San Francisco’s Sports Management Program teaching courses on "Leading a College Athletics Program - Serving the Student-Athlete Experience" and “The Business of College Athletics.” Currently Fulp is a faculty member of the Haas School of Business teaching a sports management undergraduate course.

Fulp and his wife, Cindy, have three children – Jack, Joe and Sophia.

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